Research
Gambling Ad Research Archive
Every guide, platform policy and country page in one searchable list. Use the filters to narrow it down, or start with the guides below if you are new to gambling ad rules.
Where to start
- Applying to a platform for the first time: read the Google Ads gambling certification guide, then the landing page requirements.
- Planning a campaign in a new market: read the platform policy and law guide and the right country page.
- Writing offers and messages: read the bonus advertising rules and the responsible gambling messages guide.
- Working with partners: read the affiliate advertising rules and the age restrictions guide.
All guides
Platform guides
Google Ads Gambling Certification: A Step-by-Step Guide
Licenses, one form per country, landing page checks and recertification.
Best practices
Gambling Landing Page Requirements and Disclosures
Responsible gambling information, age, license, identity and offer terms.
Guide
Gambling Ad Age Restrictions by Market and Platform
Legal ages, targeting settings and youth appeal tests in four markets.
Guide
Gambling Affiliate Advertising Rules
Platform rules for affiliates and the operator duties that come with them.
Guide
Gambling Ad Formats, Placements and Targeting
Formats each platform documents, geotargeting, audiences and live sport limits.
Guide
Platform Policy vs Gambling Law: How the Two Layers Fit
Why both platform approval and local law have to be checked.
Guide
Gambling Bonus and Offer Advertising Rules
Wagering caps, public inducement bans and the limits on free and risk-free claims.
Guide
Responsible Gambling Messages in Gambling Ads
Required helplines and taglines by market, and where to put them.
Search everything
21 pages
Country rules
Australia Gambling Advertising Rules
Australian gambling ad rules: the Interactive Gambling Act bans, live sport limits for streams, national taglines, BetStop duties and platform rules.
Country rules
Canada Gambling Advertising Rules
Gambling ad rules in Canada: provincial control, Ontario's AGCO standards on inducements and athletes, a federal bill in Parliament and platform rules.
Guide
Gambling Ad Age Restrictions by Market and Platform
Minimum ages and youth appeal rules for gambling ads in the UK, US, Canada and Australia, and how Google, Meta, TikTok, X and Snapchat handle age targeting.
Guide
Gambling Ad Formats, Placements and Targeting
Which gambling ad formats Google, Microsoft, X and others document, how geotargeting and audience rules work, and the placement limits around live sport.
Tool
Gambling Ad Policy Change Tracker
A dated log of real gambling advertising changes from ad platforms and regulators in the UK, US, Canada and Australia, each linked to its official source.
Tool
Gambling Ad Policy Matrix by Platform and Country
Compare gambling ad rules on six ad platforms across the UK, US, Canada and Australia. Every cell opens its source, and the full table downloads as CSV.
Tool
Gambling Ad Pre-Launch Checklist
An interactive checklist of licenses, platform approval, age, responsible gambling, offer wording and geo rules to review before a gambling ad goes live.
Guide
Gambling Affiliate Advertising Rules
How Google, Microsoft, Meta, X and Snapchat treat gambling affiliates, and the US and UK rules that make operators answer for their partners' ads.
Guide
Gambling Bonus and Offer Advertising Rules
The rules on gambling bonus and offer ads: the Great Britain ten times wagering cap, Ontario's ban on public inducement ads and US limits on "free" claims.
Guide
Gambling Landing Page Requirements and Disclosures
What a gambling ad landing page should show for platforms and regulators: responsible gambling information, age, license, operator identity and offer terms.
Platform policy
Google Ads Gambling and Games Policy
What Google Ads requires for gambling ads: certification, a license for every target region, landing page rules and the country rows for the UK, US, CA and AU.
Guide
Google Ads Gambling Certification: A Step-by-Step Guide
How to prepare and apply for Google Ads gambling certification: licenses for each region, one form per country, landing page checks and recertification.
Platform policy
Meta Online Gambling and Games Ad Policy
What is known about Meta's online gambling ad policy for Facebook and Instagram, what we could not confirm, and how to approach permission in four markets.
Platform policy
Microsoft Advertising Gambling and Contests Policy
How Microsoft Advertising handles gambling ads: program approval per market, text search ads only, and the licensing rules for the UK, Canada and Australia.
Guide
Platform Policy vs Gambling Law: How the Two Layers Fit
Why ad platform approval never replaces gambling law: how platform policies, licenses, advertising codes and regulator rules stack up for a gambling ad.
Guide
Responsible Gambling Messages in Gambling Ads
Which helplines and safer gambling messages gambling ads must carry in the UK, US states, Ontario and Australia, and where to place them in ads and pages.
Platform policy
Snapchat Gaming, Gambling and Lotteries Ad Policy
Snapchat requires pre-approval, proof of licensing and age-appropriate targeting for gambling ads. What the policy says and why each country stays unconfirmed.
Platform policy
TikTok Gambling and Games Ad Policy
TikTok allows gambling ads only in specified markets after certification. What its October 2026 policy says, and why the UK, US, CA and AU stay unconfirmed.
Country rules
UK Gambling Advertising Rules
UK gambling ad rules in one place: the CAP and BCAP codes, Gambling Commission license conditions, the strong appeal test, bonus caps and platform rules.
Country rules
US Sports Betting and Gambling Advertising Rules
How US gambling ads are regulated state by state, with examples from Massachusetts, Ohio and New Jersey, the AGA code and what Google and X require.
Platform policy
X Gambling Content Ad Policy
X allows gambling ads only in listed countries after certification. The UK, US, Canada and Australia rules, affiliate limits and dated changes from X's log.
Nothing matches. Try a shorter word, such as "age" or "Google", or clear the filters.