Platform policies
Gambling Advertising Policy Library
Each ad platform writes its own gambling rules, and they differ on who may apply, which countries are open, which formats are allowed and what the landing page must show. This library summarizes six of them from their own pages.
Which platform page to read first
Start with the platforms that confirm country rules on their own pages. Google Ads and X both publish country lists that cover all four of our markets. Microsoft Advertising publishes country rules too, but limits gambling to text search ads and has conflicting pages for the United States.
The other three need direct contact. Meta is reported to require written permission, but its policy page did not return readable text to our tools. TikTok allows gambling only in markets it does not list publicly, and Snapchat names no countries at all.
How the six platforms compare
| Platform | Approval route | Countries named | Formats documented |
|---|---|---|---|
| Google Ads | Certification, one application per country | Yes, all four of ours | No formats named by country; YouTube named for US national sports betting |
| Microsoft Advertising | Program approval, one form per market | Yes; US unclear | Text search ads only |
| Meta | Written permission (reported) | Not readable to us | Facebook and Instagram ads |
| TikTok | Certification | Not in the text we read | TikTok ads |
| X | Certification, plus prior authorization in some markets | Yes, all four of ours | X ads |
| Snapchat | Pre-approval | None named | Snapchat ads |
For status by country, use the gambling ad policy matrix. For what every platform asks before approval, see the pre-launch checklist.
All platform policies
Platform policy
Google Ads Gambling and Games Policy
Certification, licensing, landing pages and the country rows that apply in our four markets.
Platform policy
Microsoft Advertising Gambling and Contests Policy
Program approval per market, text search ads only, and where the official pages disagree.
Policy explainer
Meta Online Gambling and Games Ad Policy
Written permission, licensing evidence and age targeting, with the limits of what we could verify.
Platform policy
TikTok Gambling and Games Ad Policy
Certification, specified markets and how TikTok separates social casino games from gambling.
Platform policy
X Gambling Content Ad Policy
Country rules, prior authorization for affiliates and the dated entries in X's update log.
Platform policy
Snapchat Gaming, Gambling and Lotteries Ad Policy
Pre-approval, licensing proof, legal gambling age targeting and banned tipster ads.
What every platform has in common
Despite the differences, all six platforms we cover describe an approval step, ask for licensing evidence and bar targeting minors, though for Meta this rests on a 2023 summary rather than Meta's own page. None of them makes an ad lawful where the law forbids it. The guide to platform policy and gambling law explains why both layers have to be checked.
Questions
Which ad platform is easiest for gambling ads?
That depends on your license, market and format, and we do not rank platforms. Google Ads and X publish country rules for all four of our markets, which makes them easier to plan around than platforms that do not name countries.
Is Amazon Ads covered?
Not in this edition. We only add a platform once we can read its gambling policy on an official page.
Sources
- Google Ads Policies Help, Gambling and games (official English version), no date shown.
- Microsoft Advertising, Gambling and contests advertising program, page metadata date 06-10-2026 (format not stated); no visible date.
- Ifrah Law, Navigating the High-Stakes World of Online Gaming Advertising: Policies, Permissions, and Enforcement, August 28, 2023. secondary source
- TikTok Advertising Policies, Gambling and Games, last updated October 2026.
- X Business, Gambling content, no date shown.
- Snap Policy Center, Gaming, Gambling and Lotteries, no date shown.
All pages checked October 28, 2026. How we choose sources: data sources.