Data Sources

Ad platform policies

Google Ads Gambling and games policy and its update notices; Microsoft Advertising editorial guidelines, program form and US supplemental terms; Meta's Online gambling and games page; TikTok's Gambling and Games policy; X's Gambling content policy and ads policy update log; Snap's Gaming, Gambling and Lotteries policy. Each platform page in the policy library lists its sources.

Regulators, laws and codes

• United Kingdom: Gambling Commission guidance and Licence Conditions and Codes of Practice (LCCP) conditions; Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) guidance. See the UK page.
• United States: Massachusetts 205 CMR 256.00; Ohio Admin. Code 3775-16-08; N.J.A.C. 13:69C-14.2 and New Jersey Attorney General guidance; the American Gaming Association (AGA) Responsible Marketing Code. See the US page.
• Canada: Criminal Code section 207; Alcohol and Gaming Commission of Ontario (AGCO) Registrar's Standards; Parliament of Canada records for Bills S-211 and S-269. See the Canada page.
• Australia: Australian Communications and Media Authority (ACMA) guidance on the Interactive Gambling Act, live sport and BetStop; the Department of Social Services consistent messaging plan; Australian Transaction Reports and Analysis Centre (AUSTRAC) guidance. See the Australia page.

Pages we could not read in full

• Meta's Online gambling and games page returned only its title to our tools. We cite a law firm summary dated August 28, 2023 instead, labeled as secondary.
• TikTok's market-specific requirements section held no market names in the text we read.
• Microsoft's US position: the guidelines, program form and a December 2025 trade report disagree, so the US record stays unconfirmed.

Reproductions and secondary sources

One rule was read through a reproduction: New Jersey's N.J.A.C. 13:69C-14.2 through Justia, because the official text was not reachable. It is labeled where it is used, and the official text should be checked before relying on it. Ohio's rule is cited from the official Ohio Administrative Code, and Bill S-211's stages from LEGISinfo.

What we do not use

Operator marketing as proof of a rule, undated blog posts, forum claims and unnamed "industry sources". Our methodology explains how sources become records.

Sources

1. Google Ads Policies Help, Gambling and games (official English version), no date shown.
2. Microsoft Advertising, Gambling and contests advertising program, page metadata date 06-10-2026 (format not stated); no visible date.
3. TikTok Advertising Policies, Gambling and Games, last updated October 2026.
4. X Business, Gambling content, no date shown.
5. Snap Policy Center, Gaming, Gambling and Lotteries, no date shown.
6. Meta Transparency Center, Online gambling and games, page text could not be read by our tools.
7. Ifrah Law, Navigating the High-Stakes World of Online Gaming Advertising: Policies, Permissions, and Enforcement, August 28, 2023. secondary source
8. PPC News Feed, Microsoft Ads policy updates for December 2025, December 13, 2025. secondary source
9. Parliament of Canada, LEGISinfo, S-211 (45th Parliament, 1st session): National Framework on Sports Betting Advertising Act, At consideration in committee in the House of Commons; House second reading April 22, 2026.
10. New Jersey Administrative Code via Justia (reproduction), N.J.A.C. 13:69C-14.2 Criteria governing advertising, current through June 16, 2025.
11. Ohio Administrative Code (official), Rule 3775-16-08 Advertising, effective October 15, 2022; five-year review October 15, 2027.

All pages checked October 28, 2026. How we choose sources: data sources.