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Platform policy
X prohibits gambling ads except in countries it lists, and advertisers targeting those countries must first get certified. All four of our markets are listed, but the products allowed and the rules for affiliates differ in each.
X's Gambling content policy starts from a ban: "X prohibits the promotion of gambling content, except for campaigns targeting specified countries." For the countries it lists, X says "Advertisers targeting the countries below must obtain pre-approval to run Gambling Content ads by first getting certified." Some markets add a second step, prior authorization, which starts with a support ticket to X.
The page states no age rule of its own. Age limits still apply through the law in each market, covered in the guide to gambling ad age restrictions.
Source: X Business, Gambling content, section "Country rules: United Kingdom" (no date shown). Reviewed Oct 28, 2026.
Source: X Business, Gambling content, section "Country rules: United States" (no date shown). Reviewed Oct 28, 2026.
Source: X Business, Gambling content, section "Country rules: Canada" (no date shown). Reviewed Oct 28, 2026.
Source: X Business, Gambling content, section "Country rules: Australia" (no date shown). Reviewed Oct 28, 2026.
Three of these rows are marked restricted, because X describes its United States, Canada and Australia entries as permitted with restrictions. In the United States, advertisers must be US-domiciled and include appropriate disclaimers, and affiliates may not link directly to operator sites or allow betting in the ad or landing page. In Australia, X lists the allowed products: fantasy sports, daily fantasy, sports betting, online lotteries, licensed brick-and-mortar casinos and racing boards. Australian law separately bans online casinos and in-play online betting, as our Australia rules page explains.
X keeps a dated log of ads policy changes. Entries for our markets include:
The log had no gambling entries for the United Kingdom when we read it. Dated entries across platforms are on the change tracker.
X treats affiliates differently by market. UK affiliate and tips or odds sites need prior authorization. US affiliates are allowed with restrictions, including the ban on linking straight to an operator. Canada needs prior authorization from X for gambling advertisers generally. Our affiliate advertising guide compares this with Google, Microsoft and Meta.
Yes. X allows online casino, sports betting, bingo and lottery ads in the UK "provided advertisers are licensed by the UK Gambling Commission," after certification.
No. X says US affiliates may not link directly to operator sites or allow betting in the ad or on the landing page.
No. X's update log lists online casino-style gaming as prohibited in Australia, which matches Australian law.
All pages checked October 28, 2026. How we choose sources: data sources.
Platform policy
Certification, licensing, landing pages and the country rows that apply in our four markets.
Guide
Platform rules for affiliates and the operator duties that come with them.
Country rules
State examples, the AGA code, 21 and over audiences and platform rows.
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