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Platform policy
Snapchat gambling ads "must be pre-approved by Snap", and advertisers must prove they hold the licenses each territory requires. The policy names no countries, so our matrix leaves all four markets unconfirmed.
Snap's Gaming, Gambling and Lotteries policy says gambling ads "must be pre-approved by Snap." Advertisers apply through Snap's Advertising of Gambling Services Application and agree to the Snap Gambling Terms. They must also "comply with all applicable licensing or registration requirements" and provide proof of a current license or registration.
The same license evidence you prepare for the Google Ads certification process will usually answer Snap's request too.
The policy sets two targeting limits. Ads must not target, or be likely to appeal particularly to, "people under the legal gambling age in the territory where the ad will run." And ads must not "Target territories where the advertiser is not authorized to operate." Snap ties the age to local law rather than setting one number, which is why the age restrictions guide matters here.
The tipster ban is broader than it first looks. A page that lists odds or operator offers can fall inside it, which affects affiliates and comparison sites. See the affiliate advertising guide.
The policy names no countries. Without an official statement of which markets accept gambling ads, each country stays at "Unknown / verify official policy".
Source: Snap Policy Center, Gaming, Gambling and Lotteries, section "Gaming, Gambling and Lotteries" (no date shown). Reviewed Oct 28, 2026.
Source: Snap Policy Center, Gaming, Gambling and Lotteries, section "Gaming, Gambling and Lotteries" (no date shown). Reviewed Oct 28, 2026.
Source: Snap Policy Center, Gaming, Gambling and Lotteries, section "Gaming, Gambling and Lotteries" (no date shown). Reviewed Oct 28, 2026.
Source: Snap Policy Center, Gaming, Gambling and Lotteries, section "Gaming, Gambling and Lotteries" (no date shown). Reviewed Oct 28, 2026.
Not for tipster services. Snap's policy bans ads promoting gambling tipster services, meaning information about odds or offers from gambling operators.
The legal gambling age in the territory where the ad runs. Snap does not set its own number, so use the local age, such as 19 for Ontario iGaming sites.
All pages checked October 28, 2026. How we choose sources: data sources.
Platform policy
Certification, specified markets and how TikTok separates social casino games from gambling.
Policy explainer
Written permission, licensing evidence and age targeting, with the limits of what we could verify.
Guide
Required helplines and taglines by market, and where to put them.
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